The creators of the animated series South Park have temporarily rebranded the show as South America, a move widely interpreted as a jab at former President Donald Trump. The change was reported by the BBC on Wednesday, September 9, 2026.
According to BBC, the retitling appears to be a direct response to Trump’s recent push to rename geographic locations, including a body of water now called Lake America. The Guardian and CNBC also covered the story, noting the satirical timing of the switch, which swaps the show’s Colorado-based title for a continental one.
The rebranding is the latest in a series of politically charged stunts by South Park creators Trey Parker and Matt Stone. The pair have a long history of lampooning public figures, and this move fits that pattern by mocking what they see as arbitrary or self-serving name changes. The Los Angeles Times framed the decision as a deliberate troll, while Euronews described it as a playful but pointed critique.
